Find our list of casino affiliate programs to learn about their commission rates, their casino brands, and our rating whether recommended or not. A few of our favorite affiliate programs include Alea Affiliates, SlotPartners and ComeOn Connect.
Casinos have been online for more than 20 years, and they have become a major industry within online gambling. The casino affiliate business is one of the more lucrative parts of the industry as sites like this one work to provide information and services to all players. The income comes from referring players to online casinos through their affiliate program. Webmasters can usually choose from getting paid by revenue share on their players or a one-time payment called CPA or Cost Per Acquisition, sub-affiliate revenues, and even Hybrid plans. It is rare to see models that involve a share of wagering although, in other parts of gambling, this can happen with betting exchanges.
Affiliate Programs
An affiliate program or partners program is an agreement in which the website pays commissions to its members to promote its website, in other words, the program pays its affiliates for every client that purchases a product or a service thanks to them. When it comes to online casinos, sportsbooks, bingos, or other gambling sites, the affiliate program pays commissions to their affiliates for every new player that joins the casino.
Affiliate programs can be an excellent way of earning passive income, however, you will have to plan your promotional strategy carefully since there is a lot of competition and every day the competition is tougher. To have an excellent marketing campaign you can always count on tips, forums, blogs, tutorial videos, and other tools and materials provided by other affiliates that are willing to help you and exchange ideas.
If you are going to join an affiliate program we recommend you divide your markets since some casinos may take players from specific countries and others not, so it's a good strategy to promote several online casinos depending on your traffic region and of course, you should have a somewhat established website or at least a strong social media traffic.
Basically affiliate programs pay commissions to webmasters, SEO experts, or people with a strong social media base for every new person that they sign up to the casino. Commission plans and banking options vary depending on the affiliate program so be sure to check those out before joining.
How To Choose The Right Affiliate Program
Before joining an affiliate program we recommend you keep in mind several conditions such as:
The Brand
You have to check first the brand or the brands that you will be promoting since if they have shady terms and conditions or bad reviews, all your efforts can be in vain from the beginning, or it will be very difficult to send traffic to those gray brands, so always choose brands with good reviews and with friendly terms and conditions.
Commission Plans
There are many affiliate programs that offer great revenue plans starting from 25% and as high as 60% depending on the number of players that you send to the brand. Try to choose the affiliate program with the highest commissions, but do not forget which brand you will be promoting. You can also find affiliate programs that can pay up to 10% on sub-affiliate commissions, CPA, and even in some cases you can negotiate hybrid plans.
Negative Carry Over
Some affiliate programs have a negative carryover policy that unfortunately can affect your hard work, so we recommend you avoid these programs but if they also offer good commission plans, then you will have to consider the pros and cons of that specific program.
Minimum Threshold to Get Paid
Is all about the money so don't forget how much is the minimum amount required to get paid since it could be a good affiliate program but with a minimum threshold of $200 to get paid, and there are affiliate programs where their minimum pay is as low as $20. Also, another factor that you have to consider is the payment dates due to some affiliate programs paying weekly, every 2 weeks, and monthly. Check for the banking options that the affiliate program offers, it will be annoying if you join the program and earn some money, but then forget the banking options available, and they don’t have the payment options that you use, or they are not available in your region.
Affiliate Reviews
For the good or for the bad is always important to check for online reviews of all affiliate programs to know what other affiliates have to say about them. There are forums, blogs, websites, social media groups, and more where they discuss affiliate programs.
Tools and Marketing Material
Try to join an affiliate program that has the latest tools in terms of data tracking, promotional material, software, friendly account managers, and any other perks that can help you with your marketing campaigns.
Terms & Conditions
You should always read the terms and conditions of the affiliate program that you are about to join and if there are some terms, definitions, or rules that you do not agree with you can discuss that with one of the account managers, else you can find another affiliate program with more friendly terms.
How To Join An Affiliate Program
The first step to joining an affiliate program is to know which brands you want to promote based on your traffic source. After that, you simply go to the affiliate program website and click register or sign up.
You must provide details about yourself, banking options, websites, forums or blogs, and perhaps your social media accounts when filling out the application forms.
After one of the account managers sees your application they will surely approve you right away since they are always looking for new affiliates and in case they offer hybrid plans you can discuss that right in the beginning.
The program will give you access to images, logos, demos, social media content, tools, and other promotional content, and of course, the links that you have to put in your websites.
About Affiliate Programs
Affiliate programs will not make you rich, but they can certainly pay you good money. It is important to always update your website with trending topics, content of interest, season information, exclusive content, news, and all kinds of catchy content to keep your website interesting to all kinds of players.
Unless you have lots of websites with a lot of diverse traffic, affiliate programs should not be your primary source of income, since the payments that you receive are considered passive incomes and this may vary from time to time.
Don’t forget to check the minimum threshold and the payment schedule of the affiliate program that you are part of and for more passive income try to use the sub-affiliation scheme to the maximum, since you can get up to 10% on sub-affiliation commission is not a bad idea to invite your friends to participate with you.
Keep an eye out for the restricted countries of your affiliate program or casino since if most of your traffic is for example from the United States and Mexico and the brand does not allow users from those jurisdictions you will have to get traffic from other regions or join other affiliate programs. Also, be sure to know the laws and politics of online gambling in all the countries from which your traffic is coming from.
Every month we can find new online casinos and new affiliate programs that may offer better bonuses and rewards for both players and affiliates, and if so you can join those new affiliate programs for better commissions, that is why it is important to check the market and check the competition to always stay on top of everyone, information and knowledge are the keys for success.
Be sure to check all the affiliate program reviews that we have here on our website. There are all kinds of affiliate programs that sponsor many online casinos, sportsbooks, and other online gaming sites that you may like. Feel free to leave a comment in our forum area or send us a message via our Social media or via the contact form.
Some Affiliate Programs That We Recommend
Oshi Affiliates
Oshi Affiliates promotes Oshi casino and their revenue shares go from 25% up to 45% based on the amount of money wagered by the players that you send to the brand. They offer lots of banking options including Bitcoin, Cubits, Skrill, Neteller, Qiwi, Yandex, and debit cards and credit cards. The program does not have a negative carry-over policy and there is a sub-affiliation scheme available that can help you greatly to increase your revenues.
When it comes to the brand, Oshi Casino has lots of game providers including Ezugi, Amatic Industries, Betsoft Gaming, and others that guarantee a wide library of games and the casino is available in English, Portuguese, Russian, and Swedish. However, this online casino may have lots of restricted countries so be sure to check if that could affect your traffic.
Wager Joint
This affiliate program has lots of commission plans available to their affiliates starting with a 20% on revenue shares and could be higher depending on your performance. There are sub-affiliate commissions too starting with 5% and payments are available in CAD, EUR, USD, AUD and GBP plus the minimum threshold is 50 USD. Fortunately, this affiliate program does not have a negative carryover policy except for the high roller policy. You can withdraw your money via Neteller, Skrill, EcoPayz, Bitcoins, and Bank Wire Transfers, and keep in mind that payments are sent on the first day of each month. The brand that you will have to promote “SlotJoint” has lots of promotions and offers including a warm welcome bonus and many games including Video Poker, Roulette, Blackjack, Progressive games, Slot games, and of course many live dealer games. The casino supports lots of banking options making it attractive for many players, and it has a gaming license granted by the Government of Curaçao, and it is available in English, German, and Finnish.
Casumo Affiliates
Casumo Affiliates offers revenue shares from 25% up to 45% depending on your performance, there is no negative carryover policy. Payments can be via Neteller, Bank Wire, and Skrill. The minimum threshold to get paid is 100 EUR. The brand is powered by Net Entertainment, Evolution Gaming, IGT, Green Tube, and other software. Casumo casino offers lots of promotions and rewards including a warm welcome bonus, and they offer more than 2,000 games including Slot games, Blackjack, Baccarat, Poker, Live dealer games, and many more, plus the casino is mobile friendly.
BitStarz Affiliates
BitStarz Affiliates offers up to 40% on revenue shares depending on your performance, there is no negative carryover policy and there is a sub-affiliation scheme available upon request. Payments can be issued in Bitcoins and Euros and the minimum threshold is 100 EUR. Affiliates can use Neteller, Skrill, Bitcoins, Yandex, Qiwi and other options as their banking options.
BitStarz Casino offers lots of fun games such as table games, slot games, live dealer games, BTC games, and others. The casino offers many bonuses, including a nice welcome bonus, free spins, tournaments, reload bonuses, and many more interesting incentives. Players can make their deposits via Bitcoin, debit cards and credit cards like Mastercard and Visa, Neteller, Skrill, and other banking options and the best thing is that both deposits and withdrawals are processed instantly.
Affiliate Cruise
Now Genesis Affiliates. This program offers from 25% up to 40% on commissions depending the affiliate's performance, and they also offer CPA deals upon request. The program uses NetRefer as its software for the affiliate backend & Marketing Tools. Affiliates can get their payments via Skrill, Neteller, Bank Wire Transfers, and other options. Casino Cruise is powered by lots of top-notch software such as Microgaming, Play ‘n’ Go, NYX Interactive, and others, and it supports many languages including English, German, Swedish, Finnish, Norwegian, and others.
CasinoLuck Affiliates
In CasinoLuck Affiliates commission rates start as low as 30% and can get as high as 40%. Affiliate banking options are Moneta, Euteller, GiroPay, Skrill, Neteller, Bank Wire Transfers, and others options. Payments are issued in Euros and there is a 10% on sub-affiliate commissions, also, CPA & Hybrid deals are available upon request and the best thing is that there is no negative carryover policy. The program uses software called “Income Access” for its affiliate backend and marketing tools. When it comes to CasinoLuck you can count on lots of banking options such as EcoPayz, Skrill, Neteller, PayPal, GiroPay, AstroPay Card, and others. The casino is powered by lots of software companies such as Evolution Gaming, Elk Studios, Reel Time Gaming, Old Skool Studios, Just for the Win, and others. CasinoLuck offers many bonuses, promotions, a loyalty program, slot games, and live dealer games, and it is available in several languages plus the casino holds a gaming license granted by the Malta Gaming Authority.
Energy.Partners
Energy. Partners' Commission rates start at 10% and can go as high as 40% depending on the traffic you sent to the casino. Affiliates can get their payments via Neteller, Skrill, Bank Wire Transfer, and other banking options. You can get lifetime commissions with no negative carryover your payments are usually sent on the 15th of each month. The program uses NetRefer as software for its affiliate backend and marketing tools and its website is well-designed and beautiful. The brand that you will be promoting “Energy Casino”, has lots of game providers including Net Entertainment, Microgaming, Wazdan, and others, and the casino supports many languages such as German, English, Russian, Polish, Norwegian, and many others.
Picking a Casino Niche
The niche might be a buzzword in marketing but it's appropriate. It's not easy creating a website like this one which includes so many reviews, pages, and types of content. Some people want to create similar sites and the problem is that it's too competitive with too many players in the market. Now if you focused on a specific market and narrowed your target, you can probably get results to come in faster. A casino niche, an example like slots room is a slots website, can be anything from focusing on free spins casinos, no deposit bonuses, slots reviews, or about live dealer casinos. The more specific it is, the more you can become an expert in that field and own a piece of the pie.
Terminology
Learn the lingo when it comes to talking about this industry, aka our glossary.
- Revenue Share - Commissions earned based on player losses.
- CPA - Cost per Acquisition. For example, you get a $150 payment when you refer a player that makes a deposit.
- NCO - Negative Carry-Over. As commissions are earned month by month, a casino with no NCO will wipe out a negative month and start from zero whereas NCO affiliate programs will carry forward the negative balance which you have to earn your way out.
- Bundling - This refers to a casino affiliate program that has multiple casinos, when they bundle it means losses from one casino will be subtracted from the other casinos. Casinos that don't do bundling will payout on all positive balances and the negative ones won't count.
- Tracking Links - These are the links that you would put on your website that keeps track of players you have referred and registered on the affiliate program.
- Affiliate - An affiliate is a webmaster, they are affiliated with the marketing program of the casino so this term is more commonly used in gaming than the webmaster.
- License - Almost all casinos have an online gambling license and this refers to the license or jurisdiction the casino operates in.
- Neteller - This is an online wallet, players can use for depositing and withdrawing and webmasters can be paid commissions by this e-wallet. See Neteller Casinos for more info.
- Skrill - is another online wallet similar to Neteller. See Skrill Casinos for more info.
- PayPal - is one of the more popular e-wallets but they don't all accept online gambling transactions and some affiliate programs do pay with PayPal. See PayPal casinos.
Other articles of interest
- Best Bitcoin Casino and Bonuses
- 8 Best Casino Affiliate Programs for CPA
