FeedConstruct & GRID Team Up to Boost Esports Odds with Scouting Data

FeedConstruct, a leader in sports data, has partnered with GRID Esports to enhance the company’s odds feed with scouting data. This is good news for anyone betting on esports.  Announced in January 2025 and made public in April, this partnership aims to make odds faster, sharper, and more reliable for betting operators. As esports gain popularity globally, these two are putting their money on real-time, game deep data to satisfy punters and operators ahead of the game. Here’s the rundown on what’s happening and why it matters.

A Partnership Built for Speed and Smarts

FeedConstruct has been the go-to choice for sports betting solutions, providing real-time data to over 300 partners worldwide. Now, they’re bringing on GRID Esports, a team that does in-depth work on games such as League of Legends, VALORANT, and CS2 to enhance their offerings. FeedConstruct has incorporated GRID’s scouting data into its trading operations. As a result, their odds feed will become more innovative than current offerings. It's like adding nitro to a racecar for faster updates, better accuracy, and improved ease of use for all those placing wagers.

Narek Harutyunyan, CEO of FeedConstruct, said, “This partnership will help us enhance the quality of our odds with the help of GRID’s esports expertise.” On the other hand, Mikael Westerling from GRID echoed that sentiment in comments to European Gaming: “It’s about unlocking the full power of esports for betting fans." 

Making these high-profile collaborations makes practical sense as the esports market is no longer limited to one niche. They are trying to ensure the betting side of the industry keeps up with the pace.

Why Scouting Data’s a Game-Changer

So, what’s the big deal about scouting data? It’s more than just stats—it’s real-time, in-the-moment information. According to FeedConstruct, GRID pulls official data directly from matches by Riot Games and BLAST, tracking things like player movements, kill counts, and game momentum in under half a second. For betting, that’s incredibly valuable. A clutch play in CS2 or a game-changing ultimate in LoL can instantly shift the odds.

SBC News notes it is not just about speed but also trust. Bookmakers need reliable odds, especially with esports bettors who know their stuff and can spot sloppy numbers from a mile away. By integrating GRID’s data into FeedConstruct’s platform, they have made it possible for operators to avoid guesswork in betting, resulting in fairer chances for punters to win or, at the very least, lose with less displeasure.

Esports Betting Hot Streak

This deal’s landing at the right time. Every year, more players join esports betting, and it is becoming more mainstream.  A report from Esports Insider describes it as a “major market,” and operators are trying to catch up. FeedConstruct already has a reputation for covering over 120 sports, but esports is fast becoming a hotspot for action. Billions of bets are processed every year. For instance, weighing in on this massive market, PandaScore hit a €3.5 billion milestone, according to SBC. GRID’s data skills could grow FeedConstruct’s piece of the pie even bigger.

Trending conversations on social media support this: people are excited about esports' expansion, and some even refer to it as the betting of the future. Combining that buzz with complex data from GRID could translate into more markets (over 300 unique, per Focus Gaming News) and tighter odds that keep the action flowing. It’s not about gimmicks, it’s about helping operators cope with esports challenges without the fuss.

How It Fits Into FeedConstruct’s Playbook

FeedConstruct has partnered with many organizations, including World Curling and Latvia’s Optibet Virsliga. This GRID hookup fits their style: grab exclusive, high-quality data and feed it to their network. The new deal is for the Odds Aggregation machinery. Their service aims to simplify operators' lives, giving them several feeds through 1 integration. Arsen Baghdasaryan, the head of business development, told Esports Insider it “takes the hassle out” so our partners can “focus on the punters.”

GRID is not new to the game either. They have connections to big tournament organizers and publishers, so they are a good option for this. The two-part collaboration will empower the global esports ecosystem, creating a more powerful odds feed that could raise the industry standard.

What’s in It for Operators and Bettors?

Betting operators get an opportunity to be different in a saturated market. GRID's data indicates they can provide odds on obscure in-game events, not just who wins or loses.   Consider betting on who gets the first kill in Dota 2 or total headshots in CS2. According to European Gaming, it is “a competitive advantage,” as operators can reel in fussy esports fans who want more.

Bettors win too. Quicker, more precise odds imply shorter intervals between actual events and updated betting odds. Also, since FeedConstruct asserts that a team of 700-plus experts fine-tunes their feed, you’re less likely to have an issue with a faulty line. It is not a perfect system, as esports can still be unpredictable, but this arrangement keeps things tighter.

Final Thoughts

FeedConstruct may not register on the radar of the average esports fan, but if you’re betting on pixels instead of pigskin, it’s a big deal. By putting GRID’s real-time scouting data into FeedConstruct’s odds machine, they are capitalizing on the growing popularity of esports. This step steers clear of bells and whistles and zones in on what makes a difference: providing speed and accuracy while giving operators and punters something to work with. Will it make them the kings of esports betting? It's too early to call, but it’s a smart move and one to watch as the year progresses. Meanwhile, traditional betting upgrades—PENN Entertainment drops theScore Casino App in Ontario with local flavor and a sleek standalone experience.